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NOMAD - 全新Visionnaire广告宣传
NOMAD - 全新Visionnaire广告宣传
在一个探索的本质与追求内心平静与美交结的世界里，Visionnaire呈现了全新的"Nomad"系列广告宣传，这是生活的非凡特性在自然景观中的演绎，同时融入着与日常创想的深刻连结。
Nomad advertisment campaign
DIFC DUBAI
Dubai International Financial Centre
For the launch of the Nomad campaign, Visionnaire chose Dubai to show the world the new advertising project with a 50-meter billboard.
Nomad是一场旅程的邀请：一次自我发现、探索和连接的旅程。在Nomad 哲学的引领下，让我们一同穿越时空之沙，在这里，每一个地平线都是一个新的起点，每一个转弯处都有迷离风光在候。
ELEONORE CAVALLI
创意总监
Nomad不仅仅是一种生活方式。它是一种成熟而不断发展的哲学，赞美了穿越身体和精神领域的卓越特质。这是一场自我发现和启蒙的奥德赛，在这里，没有固定的居所并不意味着漫无目的，而是对旅程本身的尊重 - 向着新视野以找寻自己真正的家园。
SALMA ABU-DEIF
Visionnaire Global Ambassador
Enter Salma Abu Deif, the global ambassador of Visionnaire - a beacon of the new generation, embodying values and ideals that resonate with the brand’s ethos. With her Egyptian heritage and indomitable spirit, Salma epitomizes the courage and pride of those who dare to explore beyond the familiar. An actress and model she has captivated audiences and followers across the globe with her embodiment of feminine strength and her dedication to empowering women in society through her film career.
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一如沙漠，Nomad超越了地理界限，拥抱了多元的文化和国家，与Visionnaire过去二十年来待客之式相呼应。
在沙漠广阔无垠和令人沉思的景色中，Nomad 找到了它理想的布景 - 一座雕塑般的建筑 - 位于迪拜的 Bab Al Shams度假村，它柔化了其周边的建筑，彰显了明暗交错的光影之舞与流畅，蜿蜒曲折的线条的融合。
Capturing the ethereal light of dawn and dusk unique to the desert is the photographer Max Zambelli, whose singular vision has shaped Visionnaire’s campaigns for over a decade - inspiring and captivating the most ambitious and emotional of clients.
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Under the creative direction of Eleonore Cavalli, Nomad unfolds as a captivating tableau, portraying a landscape as pure and potent as the shifting dunes between Dubai and Abu Dhabi. Here, amidst the vast expanse, emptiness begets fulfillment, allowing the encounter with the raw beauty of nature and Visionnaire’s creations. Iconic pieces such as the Kerwan dining table, Shibari armchair paired with the Blanches mirrors, Aries armchair, Babylon Rack, Galloway and Ilario sofas, the Pavone throne and armchairs, rise proudly as sculptures in the sand. Isolated against the backdrop of the desert, these visionary designs become art installations.
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