NOMAD - THE NEW ADVERTISING CAMPAIGN | Visionnaire Home Philosophy

In a world where the essence of exploration intertwines with the pursuit of inner peace and beauty, Visionnaire presents the new campaign Nomad, a testament to the extraordinary nature of living amidst ascetic landscapes while embracing the profound connection to everyday wonder.

Nomad advertisment campaign

DIFC DUBAI

Dubai International Financial Centre

For the launch of the Nomad campaign, Visionnaire chose Dubai to show the world the new advertising project with a 50-meter billboard.

Nomad is an invitation to embark on a journey, a trip of self-discovery, exploration and connection. Join us as we traverse the sands of time and space, guided by the spirit of Nomad, where every horizon is a new beginning and beauty awaits at every turn.

ELEONORE CAVALLI

Creative Director

Nomad isn’t merely a lifestyle. It’s a mature and evolving philosophy that celebrates the exceptionalism of traversing places, both physical and spiritual. It’s an odyssey of self-discovery and enlightenment, where the absence of a fixed abode is not aimlessness but rather a reverence for the journey itself - a quest for new horizons to find one’s true home.

SALMA ABU-DEIF

Visionnaire Global Ambassador

Enter Salma Abu Deif, the global ambassador of Visionnaire - a beacon of the new generation, embodying values and ideals that resonate with the brand’s ethos. With her Egyptian heritage and indomitable spirit, Salma epitomizes the courage and pride of those who dare to explore beyond the familiar. An actress and model she has captivated audiences and followers across the globe with her embodiment of feminine strength and her dedication to empowering women in society through her film career.

Like the desert, Nomad transcends geographical boundaries, embracing diverse cultures and countries, mirroring Visionnaire’s approach to its clientele over the past two decades.

Within the boundless expanses and contemplative vistas of the desert, Nomad finds its ideal setting - a sculptural architecture - the Bab Al Shams resort in Dubai, that harmonizes with its surroundings, celebrating the integration of sleek, sinuous lines with the chiaroscuro dance of light and shadow.

Capturing the ethereal light of dawn and dusk unique to the desert is the photographer Max Zambelli, whose singular vision has shaped Visionnaire’s campaigns for over a decade - inspiring and captivating the most ambitious and emotional of clients.

Under the creative direction of Eleonore Cavalli, Nomad unfolds as a captivating tableau, portraying a landscape as pure and potent as the shifting dunes between Dubai and Abu Dhabi. Here, amidst the vast expanse, emptiness begets fulfillment, allowing the encounter with the raw beauty of nature and Visionnaire’s creations. Iconic pieces such as the Kerwan dining table, Shibari armchair paired with the Blanches mirrors, Aries armchair, Babylon Rack, Galloway and Ilario sofas, the Pavone throne and armchairs, rise proudly as sculptures in the sand. Isolated against the backdrop of the desert, these visionary designs become art installations.