NOMADISM Exhibition for Cairo Design Week 2024

Visionnaire takes part in Cairo Design Week with a new fully digital immersive installation at Villa Magenta in the Heliopolis District, a unique space dedicated to the most important Italian design brands. Visionnaire's participation in this significant context highlights the brand's constant dedication to exploring the union between art and design and its ability to manifest its creative essence since its foundation in 2004.

NOMADISM

A journey through Visionnaire Art-Design philosophy

The Nomadism installation inaugurates a new type of event, where the product is not presented physically but as an hologram thanks to the use of avant-garde technologies. The Pavone throne by Marc Ange thus becomes the protagonist of this digital experience. The event was organized under the auspices of the Italian Embassy in Cairo.

ELEONORE CAVALLI

Creative Director

"Visionnaire's commitment to the world of art design has deep roots, dating back to 2019 with the inauguration of the "The Garden of Beauty" project designed by Marc Ange and presented during Miami Art Basel week. Since then, the brand has continued to explore new creative horizons, not only in international trade fair contexts but also through the artistic activity of the Wunderkammer, the art gallery located in the Milanese headquarters of the maison which serves as a creative incubator and springboard for numerous projects."

THE EVENT

Villa Magenta, Cairo